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What is
the countdown?
The Countdown is an active, real-world gaming experience that blends fitness, exploration and rewards into one electrifying journey. It’s designed around movement and turns everyday activity into challenges with real-world prizes.
To create a new way to stay active and connected – where every step you take could lead to something extraordinary. The Countdown transforms everyday activity into thrilling challenges with incredible prizes at the finish line. It’s about unlocking moments, memories and rewards that make the real world feel electric.
Think neon grids, ticking clocks and the pulse of competition. The Countdown is cyber-fuelled and future-facing: mysterious enough to feel like a secret mission, but playful enough to bring families and friends along for the ride
how it works
download the app and register
Choose your subscription tier
This sets the calibre of rewards you can unlock. Higher tiers = bigger prizes.
pick your challenge
Browse upcoming challenges and competitions.
Show up and play
Each challenge has a start time and set duration. Follow the map, complete objectives and collect tokens.
RACE THE CLOCK
Once the countdown begins, every second counts.
EARN REwards
Finish the event, claim points and unlock prizes tied to your subscription tier.
EVENTS AND TIMING
Events will run once a month during the early stages
Each event is themed, with its own route, tokens and prize mechanics
Activities run on a weekly cycle, usually on weekends, so players can regularly get involved
Upcoming challenges
who can play?
Placeholder tier 1 copy, outlining what you receive for each The Countdown is for everyone. Families with kids, fitness enthusiasts, casual explorers and competitive players can all find their level.
Different events and subscription
tiers mean you choose the experience – and reward calibre – that fits you.tier
Subscriptions
Tier 1
Placeholder tier 1 copy, outlining what you receive for each tier
Tier 2
Placeholder tier 1 copy, outlining what you receive for each tier
Tier 3
Placeholder tier 1 copy, outlining what you receive for each tier
Partners
for players
The Countdown teams up
with some of the world’s most recognisable brands, creators
and companies to bring you
more than just prizes.
Every challenge connects you
to opportunities, experiences and rewards you won’t find anywhere else – from exclusive drops to once-in-a-lifetime wins.
for partners
Partnering with The Countdown opens the door to a global community of players who are hungry for incredible things to discover, win and share.
Whether you’re a brand, an influencer, or a company with something extraordinary to offer, The Countdown creates a direct line between your world and theirs.